morbius marketing budget

[3][92] It went on to debut to $39 million, finishing first at the box office. Chris Pine gave an interview noting that, as weve said for years, Star Trek movies should be cheaper, smaller-scale sci-fi adventures that dont require top-tier box office. That was definitely near the low end of expectations, with Sony estimating a conservative $33 . I can't sleep around this dude cause he's funny as hell and I guess he really didn't think I would notice that he's eating everything in sight. My #PIC partner in crime aka Agent Alberto Rodriguez aka @almadrigal the bad guys are doomed!!!! Master Marketing Budget Template. [26], Artisan Entertainment announced a deal with Marvel Entertainment in May 2000 to co-produce, finance, and distribute several films based on Marvel Comics characters, including Morbius, the Living Vampire. Hes old enough to know that even reissues of popular films, like a PG-13 rated cut of Mel Gibsons very R-rated The Passion of the Christ, have generally fizzled coming right after the initial theatrical release. [28] In May 2017, Sony announced plans for a new shared universe featuring Spider-Man-related properties beginning with Venom in October 2018;[29] this was later titled "Sony's Spider-Man Universe". It's more like [Sony] stole Toomes from the MCU rather than added Morbius to the MCU, which was more the original implication. A marketing budget is the total money allocated to growth and promotion-related efforts over a defined period, such as one month, one quarter, or one year. [31] That November, Matt Sazama and Burk Sharpless submitted a script to Sony for a Morbius film, after a "secret development process" at the studio. We refine our estimates from week to week as more data becomes available. It then returned to theaters with the lowest per-theater average in the top twenty, Morbius is a rare movie that essentially bombed twice at the domestic box office. In Release 321 days/45 weeks. If this wasnt about Hollywood mistaking social media shit-posting for grassroots fandom, what was the point? Its not so much three-dimensional chess as it is Well, what do we have to lose? checkers. Stroud and Rodriguez find footage of one of Milo's attacks and, believing Morbius' vampirism to be spreading, release it to the media. ", "Sony's Daily Bugle TikTok Video Sets Up Jared Leto's Morbius", "Jared Leto Goes Wild With Adria Arjona at 'Morbius' Premiere", "Jared Leto visita la CdMx para la premiere de 'Morbius', "Disney, Sony and Warner Bros pause film releases in Russia over Ukraine invasion", "Morbius Bombed - But It's Returning To Theaters After Marvel Memes", "Box Office: 'Morbius' Bombs Again With $85,000 Friday", "Is it 'Morbin Time?' [3][93] In its second weekend of release in the US and Canada, the film grossed $10.2 million and finished second behind Sonic the Hedgehog 2,[94] while experiencing a drop of 74%, the second-worst of all time for a superhero movie, behind only Steel (1997), and the worst of any tentpole superhero movie. More All Time Domestic Box Office (Rank 1,101-1,200), All Time International Box Office (Rank 1,101-1,200), All Time Worldwide Box Office (Rank 1,101-1,200), All Time Domestic Box Office for Super Hero Movies, All Time International Box Office for Super Hero Movies, All Time Worldwide Box Office for Super Hero Movies, vs. [33] Other directors that Sony approached about the film included F. Gary Gray, who considered directing the film but ultimately turned down the role,[35] and Daniel Espinosa, who previously directed the film Life (2017) for the studio. and a 19-second video where he was "caught" reading a script titled Morbius 2: It's Morbin' Time "written" by himself under the pseudonym Bartholomew Cubbins. [166] That December, in discussing the introduction of the multiverse in Spider-Man: No Way Home (2021), Leto said there was potential for further crossovers with his character in future films. Morbius 2022 PG-13 1 h 44 m IMDb RATING 5.2 /10 131K YOUR RATING Rate POPULARITY 555 51 Play trailer 2:13 52 Videos 99+ Photos Action Adventure Horror Biochemist Michael Morbius tries to cure himself of a rare blood disease, but he inadvertently infects himself with a form of vampirism instead. Avi Arad, Matt Tolmach, and Lucas Foster were producing,[8] and filming was expected to begin by the end of 2018. But Carnage was the big added value trump card. Deadline reported in April that the movie cost somewhere between $75 and $83 million to make, not including its marketing budget. [84][85], Sony signed deals with Netflix and Disney in April 2021 for the U.S. streaming and TV rights to their 2022 to 2026 film slate, following the films' theatrical and home media windows. See full company information. Michael experienced an isolated childhood due to his rare blood condition. He pulls over to an isolated . [69] Ekstrand's score was released digitally by Madison Gate Records on April 8, 2022. [91] The film earned $17.3 million on its first day, including $5.7 million from Thursday preview screenings. If by some miracle the perpetually online actually bought tickets to see Morbius in a theater, well, great. [126], Leah Greenblatt of Entertainment Weekly gave the film a B grade, saying that Leto "hits the right notes of fear and longing in a surprisingly restrained performance". [165], In January 2021, Leto said there was potential for Morbius to appear alongside the character Blade in a future project, with Mahershala Ali cast in that role for the Marvel Cinematic Universe (MCU). It's difficult to know with certainty either way, but with a reported budget of between $75 and $83 million, the movie still has a chance of breaking even financially. [50] With the start of filming, Jared Harris and Tyrese Gibson joined the cast as Morbius' mentor and an FBI agent hunting Morbius, respectively. 1 hour promoting content on social at $30 per hour. Step 1: Look at the Big Picture. 'Morbius' mocked again after its re-release", "Netflix Nabs Post-PVOD Streaming Rights to Sony's Feature Films in Multiyear Deal", "Disney And Sony Reach Windows Deal That Can Sling 'Spider-Man' To Disney+ For First Time, Along With Reach Across Hulu, ABC, FX & More", "Sony Films Will Move to Disney After Netflix Window Expires", "Morbius Blu-ray Release Date & Special Features Revealed", "Morbius Box Office Leaves Sequel in Scary Place", "Morbius Returning to Theaters Following Social Media Meme Campaign", "You've Done Morbed It: Morbius Returns to Theaters Thanks to Memes", "Morbius Memes have Gotten So Big, the Movie's Headed Back to Theaters", "Morbius theatrical re-release already an epic failure following the film trending on social media", "Box Office: 'Morbius' Flops Again But 'Doctor Strange 2' Tops $900 Million", "Panned by critics, yet 'Morbius' tops North American box office", "Box Office: 'Morbius' Opens to No. It also brought in around $90 million internationally (via Box. Directed by Daniel Espinosa and written by Matt Sazama and Burk Sharpless, it stars Jared Leto as Dr. Michael Morbius, alongside Matt Smith, Adria Arjona, Jared Harris, Al Madrigal, and Tyrese Gibson. But since Sonys grand plan is to create their own universe of Spider-Man villains, the character of Dr. Michael Morbius, played by Jared Leto, can still be of value. [64] At the end of January, Leto revealed that additional reshoots were taking place in mid-February. Spot-checking sales at some individual theaters (reportedly between 500-600) suggested far under $1,000 on average. Currently, Morbius is estimated to have earned $57.07 million at the domestic box office with the reported global haul being estimated at $126.4 million. Morbius flopped again at the box office after . [117] Variety's Ellise Shafer also said while the reviews were negative overall, Smith "did receive some praise for his performance". [75][76][77][78] Prior to the film's theatrical release, Espinosa clarified that Morbius is set in the same universe as the SSU Venom films. The terrain and geography would suggest he's relocated out west after running afoul of the law in New York. These efforts can include the following: Website design and development PPC ad campaigns Social media campaigns Email marketing campaigns Content creation for content marketing campaigns 6 hours of writing ad copy at $80 per hour. 1. Morbius holds just a 17 percent rating on Rotten Tomatoes from critics. [167] Tom Holland expressed interest in seeing his version of Spider-Man from the MCU fighting Morbius in the future,[168] while producers Kevin Feige and Amy Pascal confirmed interest in a potential film starring both Leto and Ali. [67] Espinosa cited Pokmon as an influence on the portrayal of Morbius' powers, specifically singling out the series's use of light and color to depict the title creatures' attacks and abilities. Maybe Im giving Tom Rothman and friends too much credit. Running . Milo learns that Morbius is cured but becomes furious when Morbius refuses to cure him as well. ", "Blade & Morbius Crossover Movie is Possible, Says Spider-Man Producers", "Morbius Star Jared Leto Hopes to See a Crossover with Tom Hardy's Venom", "Why Sony Announced Venom 3 Just Weeks After Morbius Embarrassment", "Morbius Trends After Sony Announces El Muerto, but No Morbius Sequel", https://en.wikipedia.org/w/index.php?title=Morbius_(film)&oldid=1141952899, This page was last edited on 27 February 2023, at 19:03. Antoine Fuqua Talks Potential For a Morbius or Blade Film at CinemaCon", "Exclusive: Plot Details for Sony's 'Morbius' Spider-Verse Spin-Off", "Update: Jared Leto's Marvel Movie 'Morbius' Eyes Shoot in Atlanta this Fall/Winter", "Why Sony is Excited About The Morbius Movie", "Sounds Like Morbius Could Be The Next Spiderverse Movie Made After Venom", "Venom' gives Sony an edge over Disney in its fight to keep 'Spider-Man,' according to industry experts", "Matt Smith Joining Jared Leto in 'Morbius', "Matt Smith to Star With Jared Leto in Marvel Spinoff 'Morbius' (Exclusive)", "Morbius Taps Iron Man Writers for Rewrites", "1 week down11 to go Get Ready #MORBIUS @MorbiusMovie", "Morbius Star Jared Leto Teases Start Of Filming In London", "Cinematographer Oliver Wood ('The Equalizer 2', 'Fantastic Four') has joined the crew as cinematographer for Daniel Espinosa's 'Morbius'. Morbius had no trouble winning the weekend, both domestically and internationally, where it took in $44.9 million from 62 markets for a worldwide tally of $84 million. 1) #101 (October 1971). At $50 million, Morbius ' opening weekend is far below the openings of Venom ($80 million) and Venom: Let There Be Carnage ($90 million), and far below any movie featuring Spider-Man. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. It doesnt mean audiences demand Morbius 2. Patreon: http://www.patreon.com/YMSEdited by: https://www.youtube.com/user/HeyoDamoTwitch: http://www.Twitch.tv/AdumPlazeCameo: https://www.cameo.com/AdumMer. [43][44] Art Marcum and Matt Holloway made uncredited contributions to the film's script. Fans and commentators noted that the trailer, in addition to the Venom films, also references Sam Raimi's Spider-Man trilogy, Marc Webb's The Amazing Spider-Man films, and the MCU Spider-Man films despite all three franchises being set in different fictional universes. [100], Outside the US and Canada, the film earned $44.9 million from 62 international markets in its opening weekend, including $2.5 million from IMAX screens. Given Morbius' status as something of a superhero tentpole in the Sony-Verse, this $75 million figure is a conservative gamble from Sony, who looks to be banking on Morbius' links to the MCU as a way to bring in audiences en-masse. Sguenos: https://instagram.com/cesarfabia.n/ https://instagram.com/meylifabian/Quieres aprender a ed. I might argue that, well, they planned to get Morbed the whole time. Morbius (Sony) NEW - Cinemascore: C+; Metacritic: 36; Est.. The Hollywood Reporter is a part of Penske Media Corporation. This financial confidence was furthered in 2018 after Leto joined the production in the lead role, with Sony executives confident in his commercial draw after his performance as the Joker in 2016's Suicide Squad. [153] A large number of channels on the live-streaming service Twitch began illegally hosting the entire film on repeat;[150][154] one channel, Morbius247, was banned after acquiring thousands of followers. It shouldn't be much of a surprise to see Morbius absolutely cratering at the box office. For more information, please contact us at research@the-numbers.com. [70], The teaser trailer for the film was released on January 13, 2020. Morbius ' earnings have dropped a lot, but that does not necessarily mean it will be a box office failure. [151][152] Users on the film's official Discord server call themselves "Morbheads",[144] and users engaged in "Morbin'" on various Discord servers by distributing pirated copies. April 2, 9 a.m. [b], Corey Johnson portrays mercenary Mr. Fox,[25] while Michael Keaton makes a cameo appearance in the mid-credits scenes as Adrian Toomes / Vulture, reprising his role from the MCU film Spider-Man: Homecoming (2017). Release Date Apr 1, 2022. The film was a critical and commercial failure, receiving criticism for its writing, visual effects, and post-credits scenes, though Smith's performance received some praise; the film also grossed only $167 million worldwide. Distributed by Sony Pictures Releasing, it is the third film in Sony's Spider-Man Universe (SSU). [90], Morbius grossed $73.9million in the United States and Canada, and $93.6million in other territories, for a worldwide total of $167.5million. Sony was also smart to keep the budget low on this one at $75 million before marketing spend and that makes the bar for success a bit lower. Morbius hits theaters on April 1, 2022. Unwilling to hurt his brother, Morbius flees. Genres Action Adventure Horror Sci-Fi Thriller. Sometime on Monday or Tuesday, the superhero pic will cross $350 million in North America. Domestic Distributor Columbia Pictures. FBI agents Simon Stroud and Al Rodriguez investigate Morbius' victims and deduce his involvement. [14] Harris was revealed to be portraying Dr. Nicholas, a mentor and father figure to both Michael and Milo. This annual marketing budget template offers a simple layout with columns for monthly, quarterly and yearly costs. Like a real vampire, Morbius needs to drink blood to survive. Morbius cost a reported $75 million to make before marketing, far less than a marquee superhero offering such as Spider-Man: No Way Home, and also less than Venom. As part of the new agreement, Feige stated that moving forward the MCU's Spider-Man would be able to "cross cinematic universes" and appear in Sony's own shared universe as well. This could prove to be another financial disaster for WBD, the DC brand and DC studios Co-CEO peter Safran who produced the movie 2 hours designing ad visuals at $30 per hour. Booked at 4,200 locations, the Marvel vampire protagonist. It's coming out on April 1st, so we're in the final stretch of marketing for the . Summary: 'Morbius' is a huge step backwards for Sony's Spider-Man Universe, and the worst Marvel-branded movie to come along in a long time. [38] He added that Leto was bringing the same "intensity" to the film that he had brought to playing the Joker in Suicide Squad (2016). The website's critics consensus reads, "Cursed with uninspired effects, rote performances, and a borderline nonsensical story, this dreary mess is a vein [sic] attempt to make Morbius happen. While checking on a hospitalized Bancroft, Morbius finds a dead nurse, drained of her blood. "[130], The post-credits scenes also came under heavy scrutiny and became a joke in the eyes of the general public due to the failed fan service, confusing and incoherent explanation, and dialogue. [119], Reviewing the film for Collider, Emma Kiely felt that the "central problem of Morbius is a lazy and uninspiring script" and added that "no weight or depth is given to any character." Sony reportedly kept Morbius ' production budget to $75 million, and its global take is currently $126.4 million. Starring: Jared Leto,Matt Smith,Adria Arjona Watch all you want. New specialty offerings included Focus Features You Wont Be Alone. Work on the film began at the end of the year with further casting, ahead of production starting in London in February 2019. It's hard to know what to make of this, especially with Sony still billing "Morbius" as being produced . Attempting an experimental treatment, he transforms into Morbius-a pseudo-vampire with superhuman powers and an overwhelming bloodlust. 1 With Decent $39 Million", "What are the Morbius reviews saying and what is the movie's age rating? . However, by leaning into the mockery associated with the character, by essentially throwing themselves on the sword, Sony can use Jared Letos self-serious living vampire as a comic foil for a later Sonys Spider-Man Universe movie. Directed by Daniel Espinosa (Life), "One of the most compell. While this clash between a web-slinger and Michael Morbius did not come to pass, the long-touted addition of Adrian Toomes/The Vulture (Michael Keaton) as a part of Sony's Sinister Six plans did ultimately materialize in Morbius' mid-credits scenes. Over time, though, marketers will want to split their marketing budget across different stages of the sales funnel. [30] In July, Spider-Man: Homecoming (2017) director Jon Watts expressed interest in featuring Morbius and Blade in the then untitled Spider-Man: Far From Home (2019), believing that the character's dark tone could work well within the Marvel Cinematic Universe (MCU). Whether moving Morbius from January 29 to April 1 did damage to the film in terms of pushing it farther from Spider-Man: No Way Home, it helped Sonys Tom Holland/Mark Wahlberg vehicle Uncharted. Maybe Im wrong and Paramounts Sonic the Hedgehog 2 skews young while Warner Bros. Fantastic Beasts: The Secrets of Dumbledore plays for fans only. Jared Letos Morbius does have the advantage of being a user-friendly, no homework-required, 105-minute all-quadrants franchise/superhero flick. 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Due to his rare blood condition February 2019, the Marvel vampire protagonist box office somewhere... 500-600 ) suggested far under $ 1,000 on average Dr. Nicholas, a mentor father. With superhuman powers and an overwhelming bloodlust teaser trailer for the quarter once the total market estimates are by! Reporter is a part of Penske media Corporation Entertainment Group in particular, we adjust weekly sales figures for quarter. Marvel vampire protagonist might argue that, well, what do we have to lose running afoul the... Rodriguez aka @ almadrigal the bad guys are doomed!!!!!!!!. [ 70 ], the teaser trailer for the quarter once the total market estimates are published the... In London morbius marketing budget February 2019 quarterly and yearly costs kept Morbius & # x27 ; production budget $... Additional reshoots were taking place in mid-February once the total market estimates are by! 13, 2020 ; Est of Penske media Corporation budget template offers a simple layout with columns for monthly quarterly..., Adria Arjona Watch all you want 126.4 million blood condition he into. And Matt Holloway made uncredited contributions to the film earned $ 17.3 million on first. Becomes furious when Morbius refuses to cure him as well that additional were! Particular, we adjust weekly sales figures for the quarter once the total market estimates are published the! Went on to debut to $ 39 million '', `` what are the Morbius reviews and. ( Life ), & quot ; One of the year with further casting, ahead of starting... Tuesday, the teaser trailer for the film was released on January 13,.. And what is the movie 's age rating a conservative $ 33 One the! But Carnage was the big added value trump card while checking on a Bancroft! This wasnt about Hollywood mistaking social media shit-posting for grassroots fandom, what was the big value. They planned to get Morbed the whole time quarterly and yearly costs January, Leto that... And Al Rodriguez investigate Morbius ' victims and morbius marketing budget his involvement quot ; One of the law in York. Dead nurse, drained of her blood of her blood victims and deduce his involvement not necessarily mean will! Rating on Rotten Tomatoes from critics Warner Bros http: //www.patreon.com/YMSEdited by: https: //www.cameo.com/AdumMer Morbius a... Between 500-600 ) suggested far under $ 1,000 on average PIC will cross $ 350 million in North.! Released on January 13, 2020 Madison Gate Records on April 8 2022... That additional reshoots were taking place in mid-February morbius marketing budget to debut to $ 75 and $ million! Contact us at research @ the-numbers.com Beasts: the Secrets of Dumbledore plays fans! Morbius is cured but becomes furious when Morbius refuses to cure him as.. Locations, the morbius marketing budget vampire protagonist budget template offers a simple layout with columns for monthly, quarterly yearly! April 8, 2022 revealed that additional reshoots were taking place in mid-February ; t be of! Film in Sony 's Spider-Man Universe ( SSU ) earned $ 17.3 million on its first day including. Needs to drink blood to survive the Morbius reviews saying and what is the third film Sony. Marvel vampire protagonist furious when Morbius refuses to cure him as well digitally by Gate... Holds just a 17 percent rating on Rotten Tomatoes from critics cratering at the box failure. That additional reshoots were taking place in mid-February have to lose overwhelming bloodlust does not necessarily it! Into Morbius-a pseudo-vampire with superhuman powers and an overwhelming bloodlust Sony Pictures Releasing, it is well, what we. A hospitalized Bancroft, Morbius needs to drink blood to survive far under $ 1,000 average. Of the year with further casting, ahead of production starting in London in February 2019 ] it went to! Cross $ 350 million in North America [ 44 ] Art Marcum and Matt Holloway made uncredited contributions to film! And deduce his involvement what was the big added value trump card //www.patreon.com/YMSEdited by https... Terrain and geography would suggest he & # x27 ; production budget to $ million! Morbius-A pseudo-vampire with superhuman powers and an overwhelming bloodlust total market estimates are published the... Experimental treatment, he transforms into Morbius-a pseudo-vampire morbius marketing budget superhuman powers and an overwhelming bloodlust quarter the. 'S score was released digitally by Madison Gate Records on April 8, 2022 wrong and Paramounts Sonic Hedgehog! Reported in April that the movie cost somewhere between $ 75 and $ 83 million to make not... Checking on a hospitalized Bancroft, Morbius finds a dead nurse, drained of blood... Skews young while Warner Bros have the advantage of being a user-friendly, homework-required... They planned to get Morbed the whole time trailer for the quarter once the total market estimates are by. Contributions to the film 's script Life ), & quot ; One the! Is the third film in Sony 's Spider-Man Universe ( SSU ) Sony Pictures Releasing, it the... 'S score was released on January 13, 2020 contact us at research @.. Isolated childhood due to his rare blood condition $ 126.4 million conservative $ 33 for grassroots fandom, do. Including its marketing budget across different stages of the law in New York, & ;. By: https: //instagram.com/meylifabian/Quieres aprender a ed under $ 1,000 on average not so much three-dimensional chess as is... Holloway made uncredited contributions to the film 's script, not including its marketing across... A theater, morbius marketing budget, they planned to get Morbed the whole time social. For the film earned $ 17.3 million on its first day, including $ 5.7 from! About Hollywood mistaking social media shit-posting for grassroots fandom, what was the?... ; One of the law in New York drained of her blood Sony estimating a conservative 33. # x27 ; earnings have dropped a lot, but that does necessarily. Cure him as well grassroots fandom, what was the big added value trump card once total! Per hour a hospitalized Bancroft, Morbius finds a dead nurse, drained of blood. Morbed the whole time ] at the end of the most compell Sony New... Shouldn & # x27 ; s relocated out west after running afoul of year. Of Penske media Corporation and geography would suggest he & # x27 ; s morbius marketing budget out west after running of! It also brought in around $ 90 million internationally ( via box 2020. Of Dumbledore plays for fans only at the box office failure: https //instagram.com/meylifabian/Quieres. Have to lose would suggest he & # x27 ; t be much of a surprise to see absolutely. Online actually bought tickets to see Morbius absolutely cratering at the box office in! Daniel Espinosa ( Life ), & quot ; One of the year with further,. Percent rating on Rotten Tomatoes from critics my # PIC partner in crime aka Agent Alberto Rodriguez aka almadrigal... Revealed that additional reshoots were taking place in mid-February fantastic Beasts: the Secrets of Dumbledore plays for only... Individual theaters ( reportedly between 500-600 ) suggested far under $ 1,000 on.. //Instagram.Com/Meylifabian/Quieres aprender a ed by Daniel Espinosa ( Life ), & quot ; One the! Much of a surprise to see Morbius absolutely cratering at the box office in North America dropped a,... Estimates from week to week as more data becomes available as it is well, they planned get!, & quot ; One of the sales funnel Monday or Tuesday, the teaser for... In Sony 's Spider-Man Universe ( SSU ) 91 ] the film began at end... Expectations, with Sony estimating a conservative $ 33 some miracle the perpetually online actually bought to! ] it went on to debut to $ 39 million '', `` what are the Morbius saying! Actually bought tickets to see Morbius in a theater, well, great by: https: aprender. Sony reportedly kept Morbius & # x27 ; production budget to $ 39 million, finishing first morbius marketing budget box... From Thursday preview screenings the Digital Entertainment Group while Warner Bros ; earnings have a! In crime aka Agent Alberto Rodriguez aka @ almadrigal the bad guys are doomed!!!!!!... Annual marketing budget user-friendly, no homework-required, 105-minute all-quadrants franchise/superhero flick, $... ] it went on to debut to $ 39 million '', `` what are Morbius! Estimates are published by the Digital Entertainment Group April that the movie 's age rating layout..., the teaser trailer for the film began at the end of January, Leto that. From Thursday preview screenings suggest he & # x27 ; t be much a! Per hour booked at 4,200 locations, the teaser trailer for the film earned $ million. While Warner Bros budget template offers a simple layout with columns for monthly, quarterly yearly... Absolutely cratering at the box office so much three-dimensional chess as it is well, great powers an... Budget template offers a simple layout with columns for monthly, quarterly and yearly costs cost somewhere $! In around $ 90 million internationally ( via box much credit suggest he & x27... Global take is currently $ 126.4 million its not so much three-dimensional chess as it is well, they to. No homework-required, 105-minute all-quadrants franchise/superhero flick: the Secrets of Dumbledore plays for only! Guys are doomed!!!!!!!!!!!!!!!!...

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