top social media platforms in southeast asia

Consumers also love to spend big. Please do not hesitate to contact me. Use Ask Statista Research Service. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. Not only does social audio help build credibility and trust for your brand, but it also opens the door for interactive communication with your community. Please create an employee account to be able to mark statistics as favorites. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Client-only email newsletters with analysis and takeaways from the daily news. You can find a copy of Simons presentation slides at the bottom of this article. The blog Geeks in Cambodia offers pros and cons for this situation. And Vietnamese social commerce shoppers are quite loyal. DataReportals Simon Kemp recently shared insights into the social media behaviours of South-East Asias young adults with the 1,800 delegates attending the Public Diplomacy in Asia 2021 conference, organised by the Singapore International Foundation. In fact, the Asia-Pacific region makes up the majority of unique social media visitors worldwide, representing 64% of the global audience. StatCounter. Which countries in Asia-Pacific have the most social network users, and where will there be meaningful growth? Marketers trust influencers to connect with their target audiences in a way that resonates with them. It's safe to say that, 5. The Philippines, Singapore, and Vietnam also appear in the global top 15. Instagram and Twitter have reported ad reaches of 610,000 and 271,500 users, respectively. In 2023, there's no denying the huge potential of S-commerce. It has since evolved from a search engine and offers two social media services, Naver Cafe and Naver Blog. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. The most-used platforms are YouTube, Whatsapp, Instagram, and Facebook2. When choosing from the apps available, you must consider the audience for your brand. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. What Does This Forecast Mean for Marketers in Asia-Pacific? You can only download this statistic as a Premium user. Although the big players like Facebook and Twitter are still very popular, there are others that are unique and virtually unheard of in the West. Our latest forecast for social network usage in the Asia-Pacific region and inaugural estimates for Southeast Asia. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. A whopping 100% of internet users between the ages of 16-64 use or visit a social networking site monthly, and 95.1% actively engage with or contribute to social media. For example, if your target audience is Gen Z, you can't go wrong with the Instagram Shop. User-generated content is a Powerful Key to Brand Building, 7. There are over 170 million social media users in Indonesia, which is about 62% of the total population. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. WHO WE ARE? So don't miss out, hop on the short video train, it's predicted to be a crowd-pleaser in 2023 and beyond! [1]Conversational commerce surging across Southeast Asia This micro-blogging platform has over 560 million monthly active users. The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. Clubhouse made a big splash when it launched in 2020 and since then, it's been making waves among social media users. Euro Freelancers. Social media market share Asia 2022, by platform. Given that many of the main Western platforms such as Facebook, YouTube, and Twitter are banned in China, the social media landscape in this country looks very different. 24.00 million. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Instagram Instagram's user count has grown to over 1 billion and still counting, making it one of the best social media channels for e-commerce business. As a Premium user you get access to the detailed source references and background information about this statistic. A paid subscription is required for full access. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. But its features extend beyond that: We also examine user trends among the major international platforms and those in China. And the number of internet users is still growing, too. But fear not! Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. In PayPals 2017 study Beyond Networking: Social Commerce as a Driver of Digital Payments, respondents from eight countries (including Southeast Asian nations Singapore, the Philippines, Thailand, and Indonesia) provided the following reasons for selling on social media: Social media platforms know thisand have gone out of their way to welcome social commerce. Theres also one surprise social network coming out of Vietnam. After adding payment options, LINE developed LINE Taxi for cab requests and automatic payment. Social media has surpassed physical retail to become the second most popular shopping format in the region, second only to e-commerce. In Southeast Asia, e-commerce big-hitters like Tokopedia and Zalora are also incorporating influencer marketing into their campaigns. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. YouTube has over 65 million monthly active users in Japan, which is over 50% of the population. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. SNOW has a similar foundation and basis to Snapchat. Are you interested in testing our business solutions? Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. Social audio content is one of the most cost-effective marketing strategies you can invest in. But with that, lets dive straight into the content, starting with the latest global state of digital. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. Buying on social media is all about community and trust. Viu announced that its revenue for 2022 jumped 45% year on year to US$206 million. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. In Southeast Asia, the food sector has been on the rise and the ride-hailing giant Grab is dominating the region with its bold expansion to food delivery, GrabFood. QQ works best on desktops and is mainly used to send emails or share files. However, time spent and the amount of accounts held is relatively low compared to other Asian nations. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. The favourite social media platforms of South-East Asia's young adults. Brands are now turning to micro-influencers, who have a smaller, but more engaged following. YouTube, Twitter, Instagram, and. All Platforms Desktop Tablet Mobile View social media market share by region Worldwide Africa Asia Europe North America Oceania South America United States Of America United Kingdom India Canada Germany View all regions. The most popular platforms are YouTube, Facebook, Instagram, and Twitter. Advertisers are But these figures only tell us about which platform people use; what about peoples preferences when it comes to social media? As soon as this statistic is updated, you will immediately be notified via e-mail. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Reliable data in simple displays for presentations and quick decision making. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. The algorithm ensures your content gets maximum exposure to the right people. From product reviews to inspirational articles, there are countless ways you can create engaging and relevant content that speaks directly to your audience. There are many social channels in Asia, but the saturation can make it challenging to find the right one. The survey also notes that 72% of Singaporean online sellers not using social commerce are considering adopting it. Other popular Japan-specific social media platforms include Niconico (video sharing), Snow (selfie camera app), Ameba (blogging). 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